为什么是欧洲?
Why Europe?
当沈浪看到新闻铺天盖地报道的时候,心中升起了巨大的疑惑。
When Shen Lang saw the overwhelming coverage of the news, great doubts arose in his heart.
和国内媒体普遍乐观的情绪,认为华夏制造的电动汽车性能优越,只要出海,必定就能征服全球不同,沈浪对此非常不乐观,他并不认为华夏电动汽车集团,有拿下欧洲市场的实力。
With the general optimism of the domestic media, they believe that the electric vehicles made by Huaxia have superior performance. As long as they go to sea, they will be able to conquer the world. The strength of the European market.
怀着这种疑惑,沈浪和同学们一起乘坐高铁,返回了沪都,在宿舍扔下行李之后,他洗了一把脸,马上来到老师的办公室,隔着落地窗,他见到罗佳正在和软件总裁李默然商量着什么。
With such doubts in mind, Shen Lang took the high-speed rail with his classmates and returned to Shanghai. After leaving his luggage in the dormitory, he washed his face and immediately came to the teacher’s office. Through the floor-to-ceiling windows, he saw It turned out that Luo Jia was discussing something with software president Li Moran.
不久之后,李默然离开了,沈浪敲开罗佳办公室的门。
Not long after, Li Moran left, and Shen Lang knocked on the door of Luo Jia’s office.
“你回来了。”罗佳笑着说,“有一个好消息,软件中心那边已经完成了bi项目,接下来,他们将开始向通用工业软件中最后的堡垒,eda进军。”
“You are back.” Luo Jia said with a smile, “There is good news. The software center has completed the bi project. Next, they will start to march towards the last bastion of general industrial software, EDA.”
沈浪微微一怔,面露喜色,这果然是一个好消息,eda是半导体设计软件,专门用来设计各种芯片和处理器的,一旦完成eda项目,星辰科技便能够顺理成章进入半导体领域了。
Shen Lang was slightly taken aback, and his face showed joy. This is really good news. EDA is semiconductor design software, which is specially used to design various chips and processors. Once the EDA project is completed, Xingchen Technology will be able to enter the semiconductor industry naturally field again.
五大通用工业软件,是所有工业软件的基础,有了这些基础之后,便可以延伸出无数种更高级的专用软件。
The five general-purpose industrial software are the foundation of all industrial software. With these foundations, countless kinds of more advanced special-purpose software can be extended.
例如军方设计导弹的软件,只需要从五大基础工业软件中,提取一部分模块,再加以重新编排和优化。
For example, the software for designing missiles for the military only needs to extract some modules from the five basic industrial software, and then reorganize and optimize them.
总之五大通用工业软件,就好比楼房的地基,地基已经打好的情况下,想盖一座中式风格或者西式风格,甚至超现实主义风格的大楼,都只需要在地基上添砖加瓦就可以了。
In short, the five general industrial software are like the foundation of a building. When the foundation has been laid, if you want to build a Chinese-style, Western-style, or even surreal-style building, you only need to add bricks and tiles to the foundation. .
罗佳笑着说,“你刚回来就急着找我,有什么事?”
Luo Jia smiled and said, “You were in a hurry to find me when you came back, what’s the matter?”
沈浪皱眉,“关于电动汽车进入欧洲市场这件事,我有点想不通,似乎太冒险了,毕竟欧洲是全球竞争最激烈的市场,大众,宝马,戴姆勒,菲亚特,标志雪铁龙,雷诺,不仅这些巨头的总部位于欧洲,连北美汽车集团通用和福特,其实也早已将重心转移到了欧洲。”
Shen Lang frowned, “I’m a bit confused about the entry of electric vehicles into the European market. It seems too risky. After all, Europe is the most competitive market in the world. Volkswagen, BMW, Daimler, Fiat, Peugeot Citroen , Renault, not only these giants are headquartered in Europe, but even the North American auto groups General Motors and Ford have already shifted their focus to Europe.”
“大家所熟悉的福克斯,蒙迪欧,嘉年华,通用英朗等等,这些车型其实都是在欧洲设计和研发的,连日系汽车巨头,也在欧洲有着大笔投资,我们所熟悉的日产汽车,其实全名叫雷诺日产三菱联合集团,属于法国和霓虹深度合作的企业。”
“Focus, Mondeo, Carnival, GM Hideo, etc. that everyone is familiar with, these models are actually designed and developed in Europe. Even the Japanese auto giants also have large investments in Europe. , in fact, its full name is Renault Nissan Mitsubishi United Group, which belongs to the deep cooperation between France and Neon.”
沈浪一口气讲了很多理由,罗佳听完淡淡的说,“欧洲确实是全球竞争最激烈的汽车市场,而我们手里的底牌并不多,无论吉利,比亚迪,还是长城,都属于全球中小型汽车集团,实力和那些巨头不在一个档次上。”
Shen Lang explained many reasons in one breath, and Luo Jia said calmly after listening, “Europe is indeed the most competitive auto market in the world, and we don’t have many cards in our hands, no matter Geely, BYD, or Great Wall, They all belong to the global small and medium-sized car groups, and their strength is not at the same level as those giants.”
“情况我都很清楚,但你可能忽略了一个细节,这一次欧洲行动,所使用的经销和售后体系,是吉利旗下沃尔沃的体系,也就是说,无论长城还是比亚迪的电动汽车,都是放在沃尔沃的专卖店出售,售后服务也是由沃尔沃集团来做。”
“I am very clear about the situation, but you may have overlooked a detail. The distribution and after-sales system used in this European operation is the Volvo system under Geely. That is to say, whether Great Wall or BYD’s electric vehicles, They are all sold in Volvo’s specialty stores, and the after-sales service is also provided by the Volvo Group.”
罗佳稍稍提示了一下沈浪,便不再多说什么,把思考的空间留给沈浪自己。
Luo Jia reminded Shen Lang a little, then said nothing more, leaving room for Shen Lang to think.
大脑开始飞快的思考,新闻中关于经销体系的细节,沈浪虽然知道,但他并没有多想,经过罗佳的提示,沈浪才忽然发现,这件事恐怕没有那么简单。
The brain began to think quickly. Although Shen Lang knew the details of the distribution system in the news, he didn’t think much about it. After Luo Jia’s reminder, Shen Lang suddenly realized that this matter might not be that simple.
罗佳看了一眼桌上的万年历,卖了一个关子,对沈浪说,“后天就是十月一日,到那时候,一切就全都清楚了。”
Luo Jia glanced at the perpetual calendar on the table, and said to Shen Lang, “The day after tomorrow will be October 1st, and then everything will be clear.”
两天后,十月一日,一连串新闻从华夏传出,震惊了整个世界。
Two days later, on October 1st, a series of news came out from Huaxia, shocking the whole world.
首先是吉利和比亚迪,长城宣布合并,成立一个全新公司,东亚汽车集团。
First of all, Geely and BYD, Great Wall announced the merger to form a new company, East Asia Automobile Group.
重组后,东亚汽车集团的年产能,将达到惊人的一千万辆,涵盖吉利,领克,沃尔沃,比亚迪,凌云,长城,wey,莲花,宝腾九大品牌。
After the reorganization, the annual production capacity of East Asia Automobile Group will reach an astonishing 10 million vehicles, covering the nine major brands of Geely, Lynk & Co, Volvo, BYD, Lingyun, Great Wall, Wey, Lotus, and Proton.
按照目前的全球排名,位居前三位的企业,分别是丰田集团,大众集团,雷诺日产三菱联合集团,他们三家的年产能,都在一千两百万辆左右,很难分出高下,而排名第四的通用集团,年产能八百五十万辆,和前三名差距还是蛮大的。
According to the current global ranking, the top three companies are Toyota Group, Volkswagen Group, and Renault Nissan Mitsubishi United Group. The annual production capacity of the three of them is around 12 million vehicles. It is difficult to distinguish However, the fourth-ranked GM Group has an annual production capacity of 8.5 million vehicles, which is still quite far behind the top three.
东亚汽车集团成立之后,将超越通用集团,成为全球第四大汽车制造商。
After the establishment of the East Asia Automobile Group, it will surpass the General Motors Group and become the fourth largest automobile manufacturer in the world.
最初,罗佳牵头成立华夏汽车联盟的时候,吉利,比亚迪,长城三家的总产能,不过四百万辆而已,如今不到两年的时间,便增长了两点五倍,实在是了不起的成绩。
In the beginning, when Luo Jia led the establishment of the China Automobile Alliance, the total production capacity of Geely, BYD, and Great Wall was only 4 million vehicles. Now it has increased by 2.5 times in less than two years. Great achievement.
然而华夏百姓们还没有来得及庆祝,又有第二条消息传来。
However, before the Chinese people had time to celebrate, another news came.
国家队也宣布了汽车产业重组计划,长安,奇瑞,广汽,上汽,东南,海马,江淮,众泰,东风,一汽,北汽,它们将正式合并,也成立全新的汽车集团,华夏汽车。
The national team also announced a restructuring plan for the auto industry. Changan, Chery, GAC, SAIC, Southeast, Haima, Jianghuai, Zotye, Dongfeng, FAW, and BAIC will formally merge to form a new auto group, Huaxia Automobile.
而华夏汽车集团的产能,达到了七百万辆,排在通用集团和现代起亚集团之后,位列全球第七,高于第八名福特集团六百五十万辆的产能。
The production capacity of Huaxia Automobile Group has reached 7 million vehicles, ranking seventh in the world after GM Group and Hyundai-Kia Group, and higher than the production capacity of 6.5 million vehicles of the eighth-ranked Ford Group.
很多吃瓜群众不理解,怎么国家队组合之后,产能才七百万辆,甚至不如三大私营汽车集团的产能高?这不可能吧?
Many people who eat melons don’t understand why after the combination of the national team, the production capacity is only 7 million vehicles, which is not even as high as the production capacity of the three major private car groups? This is impossible, right?
然而事实恰恰就是如此残酷,一汽丰田,一汽奥迪,一汽大众,这些的确是大型汽车厂,但它们都是合资品牌,总不能当你买了一辆国产奥迪a6的时候,对别人说,自己买了辆一汽吧?
However, the fact is just so cruel. FAW Toyota, FAW Audi, FAW Volkswagen, these are indeed large automobile factories, but they are all joint venture brands. When you buy a domestically produced Audi a6, you can’t tell others , I bought a FAW myself, right?
真正的华夏第一汽车,只是个很小的汽车厂,年销售也就二十万辆顶天了,还赶不上一汽大众的零头。
The real China No. 1 Automobile is just a small car factory, and its annual sales are only 200,000 vehicles, which is still a fraction of that of FAW-Volkswagen.
再例如五菱集团,神车五菱之光,群众有口皆碑~Soverse.com~但五菱是上汽和通用的合资品牌,也不是什么真正的国产货。
For another example, Wuling Group, the sacred car Wuling Light, is well-known by the masses~Soverse.com~But Wuling is a joint venture brand between SAIC and GM, and it is not a real domestic product.
就目前来说,国家队手中最大的车厂是长安,年产能两百万辆。
Currently, the largest automaker in the hands of the national team is Changan, with an annual production capacity of 2 million vehicles.
军方始终是有骨气的,长安汽车隶属军方总装备部,虽然也成立了长安马自达,长安铃木之类的合资企业,但他们始终没有放弃自主品牌发展,否则国家队的实力,还会更难看。
The military has always had a backbone. Changan Automobile belongs to the General Armament Department of the military. Although they have also established joint ventures such as Changan Mazda and Changan Suzuki, they have never given up on the development of their own brands. Otherwise, the strength of the national team will It will be even uglier.
其次是东风,一百万辆,而奇瑞,北汽,江淮,上汽,广汽,它们的产能都在五十万辆左右。
Followed by Dongfeng, 1 million vehicles, while Chery, BAIC, JAC, SAIC, and GAC all have a production capacity of around 500,000 vehicles.
总之国家队把手里掌握的牌面凑在一起,总算凑了七百万辆产能,虽然有点可怜巴巴,但至少有了入局的资格。
In short, the national team put together the cards in their hands, and finally gathered a production capacity of 7 million vehicles. Although it is a bit pitiful, it at least has the qualifications to enter the game.
另外,重汽牵头,联合解放,宇通,金龙,江铃,福田等等,成立了华夏商用汽车集团,这个集团主力制造重型卡车和商用客车,年产能三百万辆。
In addition, Sinotruk took the lead, joined Jiefang, Yutong, Jinlong, Jiangling, Foton, etc., and established the Huaxia Commercial Vehicle Group. This group mainly manufactures heavy trucks and commercial buses, with an annual production capacity of 3 million vehicles.
无论如何,在星辰科技不断的游说和努力之下,华夏大大小小的汽车厂家,总算联合了起来,形成了东亚,华夏,商用,三大汽车集团,按照全球汽车年产能一亿辆计算,华夏三大厂占其中五分之一。
In any case, under the continuous lobbying and hard work of Star Technology, China’s large and small automobile manufacturers finally united to form the East Asia, Huaxia, Commercial, and the three major automobile groups. According to the global annual production capacity of 100 million automobiles Calculated by vehicles, China’s three major manufacturers accounted for one-fifth of them.