This afternoon on October 16 is destined to leave a strong mark in history.
Luo Jia not only united the four giants of the mobile phone industry, the six giants of the panel industry, and the eight giants of the TV industry, he also united a large number of unknown domestic small home appliance OEMs to form an unprecedentedly powerful army!
Jiebi dental flossers from the United States, Hasbro toys from the United States, and Philips razors from the Netherlands, all of which are actually made in China.
In recent years, there has been a misunderstanding in China that our manufacturing industry can’t produce any good things, and they are all shoddy and inferior products.
Of course there are inferior goods, and there are quite a few of them.
But if you say that you can’t make high-quality goods, colleagues who are familiar with domestic manufacturing and technology industries will be the first to say no.
It is a market economy now.
The essence of a market economy is competition. It is not enough that you can make a toothbrush as good as Philips, you have to sell the toothbrush.
Take the Xiaobai toothbrush as an example. The toothbrush with the Xiaobai trademark sells for 300 yuan, but no one cares about it. But if the same product is replaced with the Philips trademark, it sells for 500 yuan. This is the power of the brand. .
If you want to buy a good product, you have to pay a premium first.
Domestic consumers are unwilling to spend 300 yuan on Xiaobai’s electric toothbrush, so Xiaobai has to produce a cheap electric toothbrush of 100 yuan.
Look at the Philips toothbrush, and look at yours, what the hell!
Xiaobai is so wronged, the five hundred yuan Philips toothbrush is also made by them!
In the past two years, Huawei mobile phones seem to be getting better and better. Why?
Because there is a premium, the MATE series, the P series, sell for 5,000 yuan, 6,000 yuan, and everyone starts to buy them, so Huawei can earn some money, and if they earn some money, they can better invest in R&D and manufacturing. One generation of stronger products is called a virtuous circle.
What Luo Jia is doing is to help those domestic manufacturing companies with strength but no brand to gain public recognition and attention and embark on a virtuous circle.
Of course there is pain. Xiaobai launched his own brand and began to compete with Philips toothbrushes. Philips will definitely not find them to manufacture toothbrushes in the future.
But there is a price for everything. If you never take this step, you can only live in the shadow of those giants forever and play the role of a wage earner.
The press conference is still going on, and those unknown foundry companies have appeared one after another, subverting consumers’ cognition time and time again.
At the same time, the sales data of major e-commerce websites began to explode. The viewers who watched the live broadcast placed orders to buy products with the mood of trying them out. The wireless charging function is quite attractive.
Luo Jia is not a benevolent person. Every time an order is established, he will get a profit from it, which will greatly alleviate his financial difficulties.
Although Xingchen Technology is already a giant in the technology industry, Luo Jia is still short of money. After all, there are too many places to burn money.
There are only about 40 people in the semiconductor business department, but so far, it has burned billions!
There are four self-developed chips on the wireless charging device, and the cost of designing and tape-out of each chip exceeds 200 million yuan.
There are also decoding chips, driver chips, and picture quality integrated management chips of Star Display, which one is not burned out with money?
Only those who have really been in contact with semiconductors understand that this industry is a death game that only giants dare to play!
Xingchen Technology has already done the calculations. Huawei Kirin’s mobile phone CPU, the tape-out cost has reached an astonishing 1.2 billion yuan. One chip and one tape-out will cost a total of 1.2 billion yuan.
If one tape-out is unsuccessful, I’m sorry, please bring over another 1.2 billion.
An Ran rushed into Luo Jia’s office without knocking on the door. He looked very excited, and then other members of the company’s management also appeared one after another like they had been injected with chicken blood.
I can’t believe it. They all thought that today’s press conference would open fire on the display industry, but it turned out to be the rhythm of a large-scale all-out war!
So many companies stand up and openly fight against the international giants. This turmoil is really too big. Home appliance giants like Philips are not vegetarians. Starting tomorrow, the world may be bleeding into rivers!
Some people support Luo Jia’s move, while others have reservations, thinking it is too risky.
Luo Jia thought for a while, “Let me tell you a story.”
Storytelling?
As soon as this remark came out, everyone laughed. Luo Jia is a person with a very out-of-the-box thinking and always says something unexpected, but after getting along for a long time, they are all used to it.
“Do you know when did the habit of labeling the origin of products start?” Luo Jia asked.
Everyone shook their heads.
Luo Jia paused, “Before the First World War, there was no custom of marking the place of origin, such as MADEINCHINA, MADEINJAPAN, nothing at all.”
“Later, the British felt that German goods were too bad, so they were required to mark MADEINGERMANY on inferior German goods, so as to distinguish them from excellent British goods.”
“Unexpectedly, everyone now praises German products to the sky, but in history, German products have always been synonymous with rough manufacturing, and even the custom of marking the place of origin is to distinguish inferior German products.”
“There are also neon cars. A few decades ago, neon cars were synonymous with copycats. Toyota~Soverse.com~Honda, Nissan, now seem to be invincible, but in fact they all started as copycats. As long as the world mentions neon cars, it will look contemptuous.”
Everyone was stunned, and there is such a thing?
It turns out that the histories of Germany and Neon, the two major manufacturing countries, are so horrible.
Luo Jia’s eyes gradually became sharper.
“Inferior German goods and counterfeit neon goods, how did they become whitewashed later?”
“It is because of the gradual accumulation of technical strength, because of a lot of publicity, and because of business wars one after another.”
“During the most ferocious period of the commercial war, neon manufacturing once swept the world, to the extent that the three major American automakers, Ford, GM, and Chrysler, collapsed!”
“Finally, the United States signed the Plaza Agreement with Neon in 1985, forcing the yen to double in value, which interrupted the pace of global **** of the neon manufacturing industry.”
Luo Jia’s wonderful quotes made everyone speechless. He just wanted to prove a truth, the shopping mall is like a battlefield, and a successful company must not only have powerful products, but also have thunderous methods.
Zhang Dongning opened his mouth wide in surprise. He only found out later that Luo Jia did not major in chemistry, but in computer science.
But when they first met, Luo Jia’s in-depth analysis of the photoresist market share and technical route almost made Zhang Dongning think that he was a colleague in chemistry.
Now it seems that Luo Jia not only understands technology, but also read a lot of history!
Such an all-round young boss is really incredible.
Li Moran frowned, “Anyway, the news is too big. I read the news that the stock markets in Europe and the United States have already started to collapse. I am afraid that starting tomorrow, we will enter the rhythm of an all-out war!”