House Dad’s Literary Life Chapter 659: Yang Yi’s trump card (2/4)

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当然,杨轶这次来魔都的主要目的还是要和魔都电视台的人谈《极限挑战》的事情,所以和云扬风在魔都电视台会合后,杨轶将曦曦拜托给了云扬风的女助手,让她帮忙照顾一下,然后他跟云扬风一块,在骆歆的带领下,见到了她的闺蜜。

Of course, the main purpose of Yang Yi’s visit to Modu this time was to talk about “Extreme Challenge” with the people from Modu TV, so after meeting with Yun Yangfeng at Modu TV, Yang Yi asked Xixi to He asked Yun Yangfeng’s female assistant and asked her to take care of her. Then he and Yun Yangfeng met her best friend under the leadership of Luo Xin.

骆歆的闺蜜是魔都电视台的副台长崔知琳女士,崔副台长年纪在五十岁上下,不过保养得也还不错,虽然没有骆歆那样冻龄得跟三十岁左右一样,但眉角也没有什么皱纹,红光满面,笑起来尽显雍容。

Luo Xin’s best friend is Ms. Cui Zhilin, the deputy director of the Magic Capital TV station. The deputy director Cui is in her fifties, but she is well maintained. Although she is not as cold as Luo Xin, she is about 30 years old. , but there are no wrinkles at the corners of his brows, his face is full of red light, and his smile is full of grace.

显然,她跟骆歆在时尚、护理方面都有同样的爱好和话题。

Obviously, she and Luo Xin share the same hobbies and topics in fashion and nursing.

但公归公,私归私,杨轶他们的《极限挑战》想要在群狼环伺的环境里抢到空出来的准黄金时间段,他们得向对方证实他们节目的价值,崔知琳才会全力支持《极限挑战》在魔都电视台的上位。

But the public returns to the public, and the private returns to the private. Yang Yi and their “Extreme Challenge” want to grab a quasi-prime time slot in an environment surrounded by wolves. They have to prove the value of their show to each other, Cui Zhilin Only then will we fully support “Extreme Challenge” in the upper position of Modu TV.

还是跟之前一样,云扬风的口才好,他来向崔知琳讲述《极限挑战》的模式和卖点,这家伙舌灿莲花,将《极限挑战》说得那叫一个有趣,崔知琳坐在那儿听着,都被这个策划给吸引了所有注意力。

It’s still the same as before, Yun Yangfeng’s eloquence is good, he came to tell Cui Zhilin about the mode and selling points of “Extreme Challenge”, this guy has a lotus tongue, and he said “Extreme Challenge” in a funny way, Cui Zhilin sat in the seat Listening there, all attention was attracted by this plan.

“云经理,我承认你说的这个节目确实很有趣,也存在一定成功的可能性,但我还有一个问题。”崔知琳放下了手中的策划书,问道,“这个节目,你们如何能够确保我们魔都电视台,以及你们中星制作,我们双方都能获得不错的利益?因为你们毕竟是一个全新的节目,说它很精彩,那只是空口无凭,我需要说服其他人,为什么要不把这个机会给其他的节目?比如白天档的《明星厨房大挑战》……”

“Manager Yun, I admit that the show you mentioned is indeed very interesting, and there is a certain possibility of success, but I still have a question.” Cui Zhilin put down the planning book in her hand and asked, “This show, you guys How can we ensure that we, Magic City TV, and you Zhongxing Production, both of us can get good benefits? Because after all, you are a brand new program, and it is just empty words to say that it is wonderful, I need to convince other people, why Would you like to give this opportunity to other programs? For example, the “Star Kitchen Challenge” in the daytime…”

崔知琳不是在开玩笑,她正色地说道:“不怕告诉你们,现在台里很看重这档节目,因为它是白天档的节目中做得最好的,收视率稳定,也广受观众们的好评!”

Cui Zhilin wasn’t joking, she said sternly: “I’m not afraid to tell you, the show is very important now, because it is the best program in the daytime, with stable ratings and wide audiences. great reviews!”

“因为我们的节目比它更有趣,更精彩,明星厨房有着很大的局限,它的摄影棚是在固定的厨房场景里,没法给观众带来更多新鲜的看点,而我们的节目不一样,我们每一期,甚至中间任务切换的时候,地点都是不同的,其中会用到很多道具,比如游船、汽车、手机等等,这些都可以为我们带来大量优质的广告商!”杨轶说道。

“Because our program is more interesting and exciting than it is, the star kitchen has great limitations. Its studio is in a fixed kitchen scene, which cannot bring more fresh points to the audience, and Our programs are different, each of our episodes, and even when we switch between tasks, the locations are different, and many props will be used in them, such as cruise ships, cars, mobile phones, etc., which can bring us a lot of high-quality Advertiser!” Yang Yi said.

综艺节目上打广告已经不罕见,甚至软广告、植入广告也是屡见不鲜,不过,杨轶相信自己的节目铺天盖地的植入广告,会给这个世界还没玩出花样来的综艺节目全新的概念。

Advertising on variety shows is not uncommon, even soft commercials and placement ads are not uncommon. However, Yang Yi believes that the overwhelming placement of advertisements in his shows will give a brand-new variety to the variety shows that have not yet played tricks in the world. concept.

看到崔知琳已经隐约有些意动,杨轶从自己的包里掏出今天带来的杀手锏,两份赞助合同的影印版!

Seeing that Cui Zhilin was already vaguely moved, Yang Yi took out the trump card from her bag, the photocopies of the two sponsorship contracts!

“这是撒哈拉网上商城的赞助合同,三千万,只是第一季的冠名赞助费。还有微播手机客户端的广告植入合同,一千万。”杨轶递给崔知琳之后,一边说着,一边感激地看了一眼旁边的骆歆。

“This is the sponsorship contract for the Sahara Online Mall, 30 million, just the title sponsorship fee for the first season. There is also an advertisement placement contract on the Weibo mobile client, 10 million.” After Yang Yi handed it to Cui Zhilin , While speaking, he glanced gratefully at Luo Xin next to him.

这些准备,是骆歆指点杨轶去做的,需要什么才能说服电视台这帮人,骆歆显然是很清楚的!

These preparations were made by Luo Xin instructing Yang Yi to do it. Luo Xin obviously knew very well what was needed to convince the TV station group!

现在综艺节目的广告费还没有随便就飙到上亿的地步,但一个三千万、一个一千万,杨轶也没有给自己人什么折扣价,这些都是业内广告费的标准,而且还是赞助给黄金时段综艺节目的。

Nowadays, the advertising costs of variety shows have not soared to hundreds of millions, but one 30 million, one 10 million, and Yang Yi has not given any discount to his own people. These are the industry’s advertising costs. , and it is still sponsored to prime-time variety shows.

骆歆就有些羡慕地笑道:“大手笔啊,杨轶,你找的这两个赞助商都很慷慨,我的节目一年才六千多万广告赞助。”

Luo Xin smiled enviously and said, “You are generous, Yang Yi, the two sponsors you found are very generous. My program only has more than 60 million advertising sponsorships a year.”

要知道,《知歆访谈》是综艺节目中比较顶尖的一批,知名度、收视率都居高不下,只是受限于访谈类节目的,她的广告赞助跟综合类综艺节目还是有些差距,可收益也是站在了金字塔顶端。

You must know that “Interview with Zhixin” is one of the top variety shows, with high popularity and ratings, but it is only limited by talk shows. Her advertising sponsorship is still somewhat different from that of comprehensive variety shows. The gap, but the benefits are also standing at the top of the pyramid.

杨轶舍得让自己的公司给自己的节目投这么一大笔钱当然是有道理的,一方面是他有自信,《极限挑战》只要做起来,给撒哈拉和微播带来的影响绝对要比这四千万拿去在报纸上或者其他地方打广告获得的影响大得多!

It certainly makes sense that Yang Yi is willing to let his company invest such a large amount of money in his program. On the one hand, he is confident that as long as “Extreme Challenge” is done, it will have an impact on Sahara and Weibo. It is definitely more influential than the 40 million advertised in newspapers or other places!

想想前世那些舍得砸上亿或者好几亿冠名好声音的赞助商,他们还不是因为能从中赚到更多更多的利益?

Think about the sponsors who were willing to spend hundreds of millions or hundreds of millions to be the name of the good voice in the past life. Didn’t they earn more and more benefits from it?

另一方面,杨轶想要用这两个赞助为《极限挑战》的第一季广告赞助定一个标杆,总不能让别人广告植入的费用还高于冠名的费用吧?

On the other hand, Yang Yi wants to use these two sponsorships to set a benchmark for the advertising sponsorship of the first season of “Extreme Challenge”. Can’t let the cost of other people’s advertising placement be higher than the cost of the title?

“不只是四千万,我有信心,我们的节目做出来之后,会有更多的厂商拿钱过来希望让我们帮忙植入广告!”杨轶跟崔副台长自信地说道,“到时候,我们只会感慨为什么我们的广告位置这么少,有钱却赚不了了!”

“It’s not just 40 million. I’m confident that after our program is released, more manufacturers will come to pay for it and hope that we can help to place advertisements!” Yang Yi and Deputy Director Cui said confidently, “At that time, we will only sigh why our advertising space is so small, but we can’t make money if we have money!”

当然,他不会疯狂地广告植入和枉顾了节目的内容,肯定是节目内容优先,在确保节目精彩好看的前提下,才用字幕的方式给赞助商打广告。

Of course, he will not frantically place advertisements and ignore the content of the show. He must give priority to the content of the show. On the premise of ensuring that the show is exciting and beautiful, he will use subtitles to advertise to sponsors.

“崔台长,您想想,我们还有汽车、服装、手机等等优质的赞助商没有定下来,这些能给我们和魔都电视台带来的利益,难道还会比明星厨房差吗?”云扬风见缝插针地向崔知琳说道。

“Director Cui, think about it, we still have high-quality sponsors such as cars, clothing, mobile phones, etc. that have not yet been decided. The benefits that these can bring to us and Magic City TV will be worse than that of celebrity kitchens. Is it?” Yun Yangfeng said to Cui Zhilin.

崔知琳翻了翻手中的影印文件,那四千万已经足够让她心动了,更何况,那儿还画着一块更大的饼。

Cui Zhilin flipped through the photocopied document in her hand. The 40 million yuan was enough to make her heart move. What’s more, there was a bigger piece of cake drawn there.

只见她温和地一笑,平静地说道:“当然不比明星厨房差,相信看到这些,台里的人也会做出正确的选择,放心,看在骆歆的面子上,我也全力支持你们,希望能看到《极限挑战》在魔都电视台大放光彩!”

I saw her smile gently and said calmly: “Of course it’s not worse than the celebrity kitchen. I believe that people in Taiwan will make the right choice after seeing this. Don’t worry, for Luo Xin’s face, I will also I fully support you, and hope to see “Extreme Challenge” shine on Modu TV!”

后面的那些客套话就没有必要详述了。而后续崔知琳还要跟云扬风谈魔都电视台和中星制作合作的一些利益分配的细节,骆歆不方便继续留下来听,正好杨轶也全权交给云扬风这些专业人士去处理,他和骆歆一块走了出来。

There is no need to elaborate on those polite words that follow. In the follow-up, Cui Zhilin has to talk to Yun Yangfeng about some details of the benefit distribution of the cooperation between Magic City TV and Zhongxing Production. Luo Xin is inconvenient to stay and listen. He and Luo Xin walked out together.

“你的女儿呢?我听墨菲说小曦曦也跟过来了,我还没见过她真人呢!”骆歆笑眯眯地跟杨轶说道。

“Where’s your daughter? I heard from Murphy that Xiao Xixi came with me. I haven’t seen her in person yet!” Luo Xin said to Yang Yi with a smile.

“她在魔都电视台里参观,我看她现在在哪!”杨轶心里也牵挂着女儿,连忙掏出手机,给照顾曦曦的那个女助手打电话。

“She’s visiting on the Magic Capital TV station, let me see where she is now!” Yang Yi also worried about her daughter, so she quickly took out her mobile phone and called the female assistant who was taking care of Xixi.

没一会儿,杨轶和骆歆在一个节目的录音棚外面看到了小姑娘,有两个小时没看到爸爸的曦曦早就迫不及待了,看到爸爸,马上激动地跑了过来,跳到爸爸的怀里。

After a while, Yang Yi and Luo Xin saw the little girl outside the recording studio of a show. Xixi, who hadn’t seen her father for two hours, couldn’t wait. When she saw her father, she immediately ran over excitedly. Jump into Dad’s arms.

“粑粑!”小姑娘清脆的声音,引起了不少人的注意。

“Baba!” The little girl’s crisp voice attracted the attention of many people.

“跟阿姨玩得怎么样?”杨轶笑着先问了一句。

“How did you play with Auntie?” Yang Yi asked first with a smile.

“我们去看别人拍电视了!”曦曦笑得很灿烂,她把录制综艺节目都归类为拍电视,“好多人坐在一起,然后大家都会鼓掌呢!粑粑,他们拍手,手不会疼吗?”

“We went to see others filming TV!” Xixi smiled brightly, she classified the recording of variety shows as filming TV, “A lot of people sat together, and then everyone would applaud! Baba, they clapped their hands, Doesn’t your hand hurt?”

曦曦知道的,太用力拍手,手会很疼,还红红的。

Xixi knows that clap too hard and her hands will hurt and turn red.

杨轶心中一乐,说道:“不会,这是他们的工作,习惯了。”

Yang Yi was happy and said, “No, it’s their job, I’m used to it.”

“来,曦曦,爸爸给你介绍一下,这位是妈妈的好朋友,骆歆阿姨。”杨轶没有怠慢,连忙给曦曦和骆歆介绍道。

“Come on, Xixi, let me introduce you to my father. This is my mother’s good friend, Aunt Luo Xin.” Yang Yi did not neglect and quickly introduced Xixi and Luo Xin.

“小曦曦,你好啊!你妈妈经常跟我提起你。”骆歆笑容满面地跟曦曦摆了摆手,骆歆不知道是奉承单身主义还是怎么样,现在还没结婚~IndoMTL.com~但看到曦曦,她还是母性大发,眼里都充满了疼爱。

“Hello, Xiao Xixi! Your mother often mentions you to me.” Luo Xin waved to Xixi with a smile on her face. Luo Xin didn’t know if she was flattering singleism or what. She’s not married yet~ IndoMTL.com~ But seeing Xixi, she is still motherly, and her eyes are full of love.

“阿姨好……”曦曦乖巧地跟骆歆打招呼。

“Hello Auntie…” Xixi greeted Luo Xin obediently.

忽然,正在打量着骆歆的小姑娘好像想到了什么,她转头在爸爸耳边嘀咕了一下。

Suddenly, the little girl who was looking at Luo Xin seemed to think of something, she turned her head and whispered in her father’s ear.

“哈哈,骆歆姐,刚才曦曦说她想起来自己看过你的节目,在问我你是不是就是电视上的那个阿姨。”杨轶一乐,转头跟骆歆说道。

“Haha, Sister Luo Xin, Xixi said just now that she remembered that she had watched your show, and was asking me if you were the auntie on TV.” Yang Yi was happy and turned to Luo Xin.

“哎呀!”曦曦不好意思地红了脸,把脸蛋钻进了爸爸的胸口,爸爸怎么把自己的悄悄话给说了出来?

“Oops!” Xixi blushed embarrassedly, and burrowed her face into her father’s chest. How could father say his own whispers?

小姑娘还担心自己认错人了,要是认错了,不是很不好意思吗?

The little girl is also worried that she has mistaken herself. If she does, isn’t she embarrassed?

“是的,是的!哎呦,多可爱的小曦曦啊!来,让阿姨抱抱!”骆歆越看曦曦越喜欢。

“Yes, yes! Oh, what a cute little Xixi! Come, let Auntie hug!” The more Luo Xin looked at Xixi, the more he liked it.

然而,骆歆还是太瘦了一点,杨轶让她抱一会儿曦曦,骆歆没一会儿就抱不住,改为牵着曦曦的小手,两个人站在一块,骆歆个子不高,两人跟一对姐妹一样,骆歆还笑呵呵地要带曦曦去逛街。

However, Luo Xin was still a little too thin. Yang Yi asked her to hold Xixi for a while, but Luo Xin couldn’t hold her for a while, so she held Xixi’s small hand instead. The two stood together. Luo Xin was not tall. The two were just like a pair of sisters, and Luo Xin smiled and wanted to take Xixi to go shopping.

       

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