House Dad’s Literary Life Chapter 587: Double 11 created by competitors

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Under the timely psychological guidance of her father, the fight did not leave a shadow in Xixi’s heart. The little girl still happily carried a small schoolbag to the kindergarten the next day, and Yang Yi went to visit her daughter secretly at noon , and did not find any outliers.

The tail of October passed quietly, and in a blink of an eye it was November.

In the past ten months, Yang Yi and Murphy released two songs. The first song “Just Met You” got the top ten results, but it was still a breath away from reaching the top.

But the second song, “You’re Marrying Me Today” sung by Yang Yi and Murphy, the two of them’s wedding song, was expected by fans a few months ago, and once it was released, With its fresh style, sweet singing, and the theme of happiness, it suddenly became a star song on the best-selling list!

On the first day of its release, it blasted its own “Just Met You” out of the top ten, and then just two days later, the song reached the top of the best-selling chart!

Really number one!

Murphy’s fifth #1 song on the charts, following “Love the Way”, “Across the Ocean to See You”, “In My Song” and “Listen to the Sea”!

It is not uncommon for a song to top the charts, but the song’s topping still made the entire entertainment industry cry.

In “Just Met You” is the same as the previous song “Want to Sing Me to You”, because Murphy did not actively participate in the charting program, did not do too much publicity, resulting in weak follow-up and failed to complete the summit At the time, the media had already asserted that the “lazy” model of Murphy and Yang Yi was impossible to get the first place. Even if the song was good, because of the lack of publicity, it would definitely not be as good as other songs that put a lot of effort into publicity.

Their argument is well-founded, and they don’t mean to step on Murphy to support other singers. Their stance is very objective, and their starting point is just to prove that Yang Yi and Murphy’s singing in this “extraordinary period” is a kind of irrational approach.

But who knew that “Today You’re Marrying Me” would explode with such great energy!

And not just staying at the top for a while, the song stayed at the top of the chart for half a month until mid-November, when Ju Jie released his new single – of course, that’s what happened later .

The reason why “Today You’re Marrying Me” has been on fire for so long is because it is widely welcomed by young people, especially those who are about to enter the wedding hall!

In the street interview of the entertainment news of Magic City TV, many young people expressed their desire to use this song for their wedding.

“The lyrics of this song are so sweet! We can’t imagine how romantic it would be if my wife and I sang this song at the wedding!” said the young man on the street with emotion.

However, although the song has reached the top, Murphy has stopped all work, both physical and mental, after his second fan meeting in mid-October. Come down and be at home in peace.

The expected birth date is in December, and there is only about a month left. During this period, Murphy will go to the coffee shop with Yang Yi at most, and will not go anywhere else. Now that Murphy’s stomach is so big, she has to be careful at all times, even in the sleeping bedroom, because she was worried that Xixi’s little feet would be kicked when she fell asleep, Murphy moved out of the master bedroom and slept next door.

In addition to the song “You’re Marrying Me Today”, which received a lot of attention, Yang Yi’s new book, “Saving the Worry Grocery,” released on October 10, has also received unprecedented acclaim!

Compared to “Walking in the White Night”, which is slightly less popular, and the dark story will make many readers feel uncomfortable, “Jieyou Grocery Store” is much warmer, and many readers find it unsatisfactory to read it again, and want to read it again. Only after reading it once, and only after reading it many times, can you carefully sort out the time clues and character relationships that are reflected in the text of these five chapters.

How could such a wonderful book not be introduced to my friends?

As a result, under the spontaneous Amway of the readers, “Worry Relief Grocery Store” became more and more popular. Not only did many bookstores sell out of stock, but on the official website of Sahara Online Mall, the book almost sold out of stock, but fortunately Sahara Publishing House urgently reprinted to satisfy the purchase desire of book fans.

That’s exactly what happened, “Satisfaction Grocery” took the number one spot on the new book bestseller list in October, and it’s still far ahead in November!

Under this terrible momentum, some media also reported a small farce.

Because of the popularity of this book, the Suspense Mystery Fiction Association and the Internet Fiction Association, as well as several types of novel associations, quarreled over the ownership of this book.

The Suspenseful Mystery Fiction Association was the first to identify the “Saharan Grocery Store” as a book of this type, what’s more, in the directory of Sahara Online Mall, this book is also classified into this type. (Note 1)

“”Walking in the White Night” is also a suspense mystery novel. Yang Yi is a leader among young mystery novel writers. This work he created has the characteristics of a suspense mystery novel, whether it is from the plot or the logic of the story. !” said the president of the association.

“Yang Yi came from writing online novels. He also said it himself. This novel uses elements of online novels, time travel! And this suspense mode should belong to the category of fantasy novels in online novels!” Not to be outdone, the Internet Novel Association also wanted to grab this Xiangmo. (Note 2)

In the end, let it go. After all, no one has stipulated that a novel can only belong to one genre, so both novel associations listed “Resolving Worries” under the name of their associations. However, both sides are reluctant to admit each other’s “reasonableness”!

When it comes to Sahara Online Mall, I have to say that after the second round of financing, Sahara Online Mall has been brewing a new big move – a double eleven shopping carnival!

This is something Yang Yi and Fu Jun mentioned a long time ago, and they also registered the copyright with the Copyright Office early. Not only those who have registered for Double Eleven, but also the shopping festivals such as Double Twelve, Double Nine, and Double Six have been registered by them. If it is not for traditional festivals, they cannot be registered, otherwise Sahara Online Mall will preemptively register these copyrights.

With this copyright, even if Sahara Online Mall does not engage in Double 12 and only engages in Double 11, other online shopping platforms can only choose some festivals without gimmicks to follow suit, and there is no way to effectively compete with them.

Of course, this big move is also to make Sahara Online Mall open a bigger gap with its competitors.

Nowadays, Sahara Online Mall is developing rapidly, but we can’t ignore the pursuit of our competitors!

After a year of “fever reduction”, the online shopping platform project has eliminated about 80% of its competitors. Among them, there are followers who have made a fortune and ran away and cheated investors, and some are ambitious but lose their pants. Fallen entrepreneurs.

The few remaining online shopping platforms are all powerful competitors!

There is an online shopping platform specializing in the three northeastern provinces. With its geographical advantages, it still has a lot of market share in the Sahara online mall on its site!

There are also two online shopping platforms, which are backed by large venture capital funds that were rejected by Fu Jun before. Although the development is a step slower, they are also building their own logistics networks with strong funds. If Sahara Online Mall is stagnant, and it may not take a year or two to be caught up by others!

Among the two, one imitates the operation model of the Sahara online mall, while the other is a ghostly operation of the “Taobao” model of Yang Yi’s previous life.

It provides a platform for individuals to open online stores!

When Yang Yi first learned about it, he was surprised and paid great attention to it.

However, the “Taobao” model in this world is not easy to do. Unlike the previous life, individual online stores are not willing to sell fake and shoddy goods, using people’s greed for cheap to gather popularity and sales. This world pays too much attention to copyright, and there is basically no way for this kind of online store to survive!

Without the existence of counterfeit and shoddy products, the value of the brand will be reflected. The self-owned brands of individual online stores are too poorly known, and unless they make innovations, they cannot compete with well-known products at all.

So the “Taobao” model did not allow this online shopping platform to overtake on curves.

But it has to be said that its existence still promotes the development of individual online stores, and this online shopping platform also occupies a certain market share and becomes a strong competitor of Sahara Online Mall.

To this end, Yang Yi also asked Fu Jun to adjust his strategy, support a group of excellent brands, set up their flagship stores in the Sahara Online Mall, and divide the products into self-operated (similar to consignment) and third-party sellers. .

However, unlike the third party in the previous life, the warehousing and distribution of all goods are operated by Sahara Express, which has already deployed a network nationwide, while third-party sellers need to package the goods to the nearest Sahara Express. Warehouse, of course, third-party customer service and after-sales are all in charge of third-party sellers.

However, unlike the online shopping platform that engages in the C2C model, Sahara Online Mall is still a B2C model, which avoids the confusion in C2C management and ensures the brand value of third-party flagship stores. Yang Yi believes that Sahara Online By improving management efficiency and ensuring the quality of products, the mall will inevitably lose some market share in the future competition, the original high-quality customer source will still not be lost!

Back to the Double Eleven Shopping Carnival project~IndoMTL.com~ In order to further widen the gap with its competitors, Sahara Online Mall recruited the backbone and established this project team, which has been secretly prepared six months ago Double eleven.

After the second round of financing was supported by a large amount of funds from Lanzhou Kai, preparations for the Double 11 Shopping Festival, whether it is discounts, commodity reserves, or servers to prevent the increase of network traffic jams, etc. are all ready!

In late October, a large number of sailors on the Internet began to hype the concept of Singles’ Day. Among them, Yang Yi also instructed Weibo to cooperate fully.

On November 1st, the Sahara Online Mall also launched a comprehensive promotion. The overwhelming TV, print media advertisements, and crazy discounts completely stirred the heartstrings of the people all over the country.

In November, the most common conversation among people was not “Have you eaten yet” but “Did you know that Singles’ Day XX items are super cheap online”.

This one-hundred-million-dollar propaganda successfully made Sahara Online Mall the center of attention of the people all over the country. Everyone was eagerly waiting for that “unlucky day of the bachelor” to come!

       

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